40-story mixed-use tower slated for West Peachtree in Midtown

A rendering of the proposed Hanover mixed-use tower at 1230 West Peachtree.

The Midtown Development Review Committee finished out the year with presentations for three new projects: a new 40-story mixed-use tower near the Arts Center MARTA Station, SCAD’s Digital Media Center, and a new 20-story student housing project accommodating almost 800 students.

According to a recap provided by Midtown Alliance, the biggest project on the table at this month’s meeting was from Hanover Company: a 40-story mixed-use tower at the southwest corner of  West Peachtree and the planned extension of 15th Street. The project at 1230 West Peachtree would have 8,600 square feet of ground floor retail uses at the street corner with 258,000 square feet of office, 328 apartment units and a 793-space parking deck. Construction would begin in 2021 to coordinate with the planned extension of 15th Street. The DRC commended the design team for the building’s overall architecture, but did suggest a few design modifications to both meet code and improve the street level experience, including a pedestrian connection from 15th Street to the lowest level of the parking deck, more art and greenery along 15th.

SCAD’s Digital Media Center would add space (seen at left in the rendering).

SCAD’s proposed expansion will add 3,500 square feet to the existing 60,000-square-foot building at 1116 West Peachtree Street. Taking design cues from the recently completed SCAD 40 building, the stucco-clad two-story expansion will include new signage and architectural lighting to accent the building at night. The project was approved by the DRC with recommendations for more lighting and landscape improvements.

Chicago-based Core Campus is entering the Midtown market for private off-campus student housing project called Hub on Campus project at 960 Spring Street at the corner of Peachtree Place. The site is directly across the street from two other student housing developments – The Mark and  University House. Hub on Campus would feature 278 units (784 beds) and 5,600 square feet of ground floor retail along Spring Street. The DRC recommended several modifications to enhance the street-level retail and eliminate small alcoves that could present public safety challenges. Landscaping, more security and green screening for the wall of the parking garage facing Spring and 10th streets was also recommended.  The applicant will provide updated plans for further review by the committee in the new year.

A rendering of Hub on Campus.