Coca-Cola is giving its signature sign atop the Olympia Building (Walgreens) at Five Points in Downtown a technological upgrade. The neon sign is currently shrouded in scaffolding before its dismantled to make way for a “new-and-improved successor” that will be in place by January, according to Coke.
The circular sign – which spans 33 feet in diameter – has served as a cultural landmark for both the city and Coca-Cola since 2003. It overlooks the spot where the first Coca-Cola was served at Jacob’s Pharmacy in 1886, and sits just behind Woodruff Park, named for the company’s longest-standing leader, Robert Woodruff.
The new sign will be lit 24 hours a day and have LED bulbs there are lighter, more durable, more energy-efficient and eco-friendly. In addition, a full-color, interactive digital display will replace the current lighted message board beneath the Coca-Cola disc. Coke has had a similar sign in Downtown since 1932, starting just up the street at Margaret Mitchell Square.
Read more about the upgrade at this link.