Business Briefs: Amazon warehouse, Spur office suites, Tom Ford at Phipps and more

Amazon has announced it will build a new warehouse facility that straddles both DeKalb and Gwinnett Counties off U.S. 78, according to a report in the AJC. The 700,000 square foot order fulfillment center would create 1,000 new jobs. Atlanta was one of 20 cities in the running for Amazon’s second headquarters campus, which eventually went to Northern Virginia.

Atlanta-based EarthLink now offers broadband internet connectivity – with speeds up to 1G – to more than 67 million U.S. households, representing over half of the country. In addition, EarthLink’s internet services have no data caps, no throttling, and are not required to be included in a bundle. The company’s high-speed internet, known as HyperLink, is available in the major metro areas of Los Angeles, Chicago, Miami, Atlanta, Dallas and Seattle, as well as in 37 states overall.

Rukus Cycling Studios has opened a 2,615-square-foot space next to Shake Shack at Edge on the BeltLine in Old Fourth Ward. Rukus offers live 30, 45 or 60-minute high-energy rides lead by instructors that focus on cardio and strengthening the upper body. Visit gocyclenow.com for more information.

W Atlanta – Midtown has completed its top-to-bottom renovation, the first major overhaul of the hotel since its opening in 2009. Using Atlanta’s reputation for being a “city in the forest,” the property reimagined all 466 guest rooms and over 40,000 square feet of meeting and special event space.

Luxury brand Tom Ford will open a boutique at Phipps Plaza this fall featuring women’s and men’s ready-to-wear fashion. Across the street at Lenox Square, Scotch & Soda will also open this fall offering high-end fashion.

Spur, a speculative office program on the third floor of 100 Peachtree in Downtown is complete and available for lease. JLL engaged four local architects to develop the four office suites ranging from 2,616 square feet to 4,222 square feet. The offices have reconfigurable and open floor plans, an indoor park with synthetic grass, floor-to-ceiling glass walls, an electric fireplace,  a café, and an open reception area dubbed “the porch.” For information, visit zellergrp.com/100peachtreestreet.

Lincoln Property Company Southeast has completed renovations at 55 Allen Plaza in Downtown Atlanta. Upgrades include a new coffee shop concept, remote meeting space, lounge zones and a breakroom-style kitchen area, which will also function as an event space, with a mini catering kitchen and pop up bar. Extending directly from the existing lobby, a new mezzanine level has been constructed within the space, acting as a street-front loft space. On the ground level, The Green Room features various lounge spaces surrounding food hall style tables for lunch or informal meetings.

ATL Kula, offering yoga, barre and Pilates, will soon open a 1,700-square-foot studio on 17th  Street near the Twelve Hotel in Atlantic Station.

Mercedes-Benz Collection, the automaker’s luxury vehicle subscription service, is expanding its pilot program to Atlanta. With prices ranging from $1,095 to $2,995 per month, subscribers pay a one-time activation fee of $495 and may then choose from Mercedes-Benz vehicle styles offered in that subscription tier, including SUVs, sedans, coupes, cabriolets, roadsters and wagon models. The monthly subscription fee for the tier also includes insurance, 24/7 roadside assistance, vehicle maintenance and no mileage limitations. For more details, visit collection.mbusa.com.

MomoCon 2019, the four-day anime, gaming, and cosplay convention held in Atlanta Memorial Day Weekend, raised almost $22,000 for two charities, St. Jude Children’s Research Hospital and the Boys & Girls Clubs of Georgia. This year’s MomoCon was the most attended in the show’s history, with more than 39,000 gamers, animation fans, and cosplayers filling the Georgia World Congress Center.

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