Business Briefs: Salesforce Tower debuts, Spacelab opens on Sweet Auburn and more

Buckhead’s Atlanta Plaza building at 950 East Paces Ferry has been renamed Salesforce Tower Atlanta after an 18 month renovation, which includes a reimagined main lobby and facade upgrade with matching multi-tenant corridors, elevators, new cafés and enhanced connectivity with the Lenox MARTA station. The building’s namesake tenant is expanding the company’s regional headquarters inside the building and plans to add 600 new jobs.

GoATL Fund, an impact investment fund launched by the Community Foundation for Greater Atlanta, has announced its most recent closing, a $1 million investment in Enterprise Community Partners, Inc.’s loan fund to support their expanding portfolio of multi-family affordable housing in neighborhoods with historically deprived levels of affordable housing and ones at risk of expiring affordability covenants. More information about the GoATL Fund can be found at cfgreateratlanta.org.

More than 1,300 of Atlanta’s leaders celebrated Georgia Power Chairman, President and CEO Paul Bowers as he received the 29th annual Four Pillars Award. The award recognizes an outstanding individual in the region and the state who demonstrates the ‘Four Pillars’ of leadership – quality, responsibility, vision and integrity – and exemplifies the council’s mission of promoting balanced and responsible growth.

Spacelab

The architects and designers at Atlanta-based tvsdesign have opened a pop-up office space called Spacelab in the Sweet Auburn district’s historic Constellations building. The space was  designed for testing furniture and products in a real-world setting to offer better design for their clients. “In their line of work, sometimes designers specify products they haven’t had a chance to see and touch in person,” says Elaine Elder of Illuminations Lighting. “Spacelab is a great remedy for that and we look forward to being involved in future Spacelab locations.”

Natural and holistic pet food and product retailer Hollywood Feed is now open at1289 Northside Drive, Suite 620.The shop offers premium dog and cat food brands, along with toys, regionally-sourced pet beds and treats, and other pet accessories. For more information, visit Facebook.com/HollywoodFeedNorthside.

JLL has completed a $4-million-dollar renovations at Downtown’s Hurt Building, one of the city’s oldest and most iconic skyscrapers. JLL handles project and development services, retail leasing, office leasing and property management on behalf of the owner, Gamma Real Estate. Renovations include a reimagined lobby and amenity-focused penthouse floor.

Lawn Love, a San Diego based digital marketplace for lawn care and gardening, has launched in Atlanta. The service enables users to schedule various types of yard work through the use of their mobile app or website. Users are then connected with pre-screened, qualified lawn care technicians. All payment, scheduling, and service reviewing are then completed on the Lawn Love platform. For more, visit lawnlove.com/atlanta-lawn-care.


Central Atlanta Progress
and the Atlanta Downtown Improvement District have unveiled new master brand logos designed by local agency, My Friend’s Nephew. In addition to a new visual identity, CAP also completed a redesign of its website, AtlantaDowntown.com.

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