‘Art of the Sport’ projections will light up Colony Square during Super Bowl weekend

The National Black Arts Festival (NBAF) will be projecting art on the buildings of Colony Square during Super Bowl weekend.

Created by Sandy Springs-based firm NPL Impact Agency, “Art of the Sport” is designed to send a message of positivity during the big game and will depict the connection between art and sports.

The 100 foot  by 100 foot images will be projected during the evenings of Jan. 31 thru game night on Feb. 3.

“Art and sports help transcend and lift; they both bring joy to the human spirit,” says James Kirkegaard, Principal of NPL. “Both intersect through passion, coordination, expression, discipline, talent, teamwork, and the human body.”

When in Sydney, Australia several years ago, Kirkegaard observed Vivid Sydney, a city-wide projection art project which inspired him to bring the technique home to Atlanta.

“My firm decided to take a first step with projection art featuring the National Black Arts Festival because the leadership team at NBAF seeks to reach new audiences in innovative and positive ways. Since the National Black Arts Festival is centered in Atlanta, we wanted to model diversity in a positive way during the Super Bowl.” says Kirkegaard.” Early on, Mayor Keisha Lance Bottoms and her team supported the idea of showcasing Atlanta arts as diverse and far reaching from our suburbs to worldwide audiences.

The National Black Arts Festival is a nonprofit organization celebrating 30 years with a mission to expose, educate, engage, and entertain audiences by presenting and supporting art and artists of African descent, while broadening cultural experiences for all audiences. “NBAF serves as a critical aggregator of platforms across the disciplines of visual arts, dance, music, theater, film and fashion” says Vikki Morrow, CEO of NBAF.

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