On March 13, the Midtown Development Review Committee (DRC) saw plans to renovate a derelict office building known as “The Peach.”
Located at 1655 Peachtree Street, the 12 story building has stood vacant for more than a decade. Originally constructed in the 1960’s as an office building, the structure underwent partial conversion to a residential building approximately 10 years ago but was never completed. The building is highly visible from the Downtown Connector thanks for the large, vertical advertisements that rotate on its outer wall and the giant peach on the roof, which is part of an advertising billboard.
According to a meeting recap from the Midtown Alliance, the new owners – Smith Dalia is the architect of record and Peach Hospitality LLC is the ownership group – propose to demolish the 75 existing residential units and replace them with approximately 107 new residential units, mostly studios and one bedrooms. In addition to these interior renovations, the scope of work will address exterior modifications including a new roof, painting and repairs to the building envelope. There will also be new terrace level amenity spaces on the 4th level (top of parking deck), front yard renovations, front elevation improvements and the addition of screening for the parking deck along Peachtree.
The DRC requested additional work including coordinating the landscaping to Midtown’s Streetscape Standards, expanding screening over the north facing parking deck and to include three bedroom units in the mix.