Groundbreaking held for 725 Ponce as ‘Murder Kroger’ demolished

Demolition of the old Kroger store is underway. (Courtesy 725 Ponce)

Demolition of the former Kroger supermarket on Ponce de Leon Avenue – infamously known at “Murder Kroger” – has begun to make way for the mixed-use 725 Ponce project. A groundbreaking ceremony was held on Dec. 14 even as the old store was knocked down.

A rendering of the 725 Ponce development with the new Kroger on the ground floor.

725 Ponce will feature a tower with 350,000 square feet of office space and a brand new Kroger supermarket on the ground floor. There will also be a three-story underground parking deck, which will fill a need for additional public parking near the Atlanta BeltLine, Ponce City Market and Old Fourth Ward Park.

Atlanta development firm New City Properties and The Kroger Co. reached an agreement to close the Kroger store in October 2016, following New City’s purchase of the last 5.5 acres of land needed to build the development. The property is expected to yield an estimated total economic development impact of $268 million.

A rendering of the 725 Ponce project featuring an office tower and a new Kroger.

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