By John Ruch
Buford Highway hotels listed online as “located in Buckhead” are the latest battleground in Buckhead’s seemingly never-ending effort to brand itself as Atlanta’s most prestigious neighborhood.
Sam Massell, the former Atlanta mayor and current Buckhead Coalition president, said it’s “misleading advertising” to say hotels outside the city limits are in Buckhead. He said that’s “unfair” to guests who might “stay at a hotel thinking they’re in Buckhead and wake up the next morning and see a cow pasture instead of a skyscraper.”
One of those hotels is the Red Roof Inn PLUS+ Atlanta-Buckhead, which is actually in Brookhaven. Red Roof spokesperson Andrea Thompson said the hotel doesn’t think it’s a big deal to stick a nearby neighborhood into the lengthy name. “Our Buckhead property…wanted to provide a great economic lodging option in this market as they are no more than five miles away from the neighborhood,” she said.
The Buckhead Coalition, however, has long fought what might be called Buckhead creep—adjacent areas taking on the name associated with fine houses, wealthy residents and high-end shops.