Update: Ponce City Market apartment rents stir debate

Room with a view: the view from one of the apartments at Flats at PCM.
Room with a view: the view from one of the apartments at Flats at PCM.

After we posted this article, we heard back from the marketing firm representing The Flats at PCM. We’ve included their response in this update.

Update 2: The public relations firm for Ponce City Market wrote and asked that the name of the PR person be removed from this story and the quotes about the incorrect pricing on the website and extra fees be attributed to an unnamed representative  from Jamestown, the PCM developer. It appears no one wants to put their name on the record. 

Rent prices at The Flats at Ponce City Market have put social media in a dither, especially after several Intown residents went to look at the model units and found that rent prices being quoted to potential residents are actually higher than those listed on the PCM website.

One of those residents posted to Reddit and you can read the ongoing debate at this link and be sure to check out the nearly 200 responses the post has generated.

We received an email from another Intown resident, Ryan O., who went to look at an apartment advertised for $1,925 to $1,945 on the website, but was quoted a rental price of $2,600. Ryan said there were additional fees for trash, Internet and parking that aren’t mentioned on the website.

A representative from Jamestown confirmed through the company’s public relations firm on Thursday, April 24, that the pricing is incorrect on the PCM website.

“In regard to the website, unfortunately there was a technology glitch not allowing us to update the pricing on the website, but we are actively working (fast and furiously!) on the backend to get that updated and resolved,” the rep said in an email.

The rep also confirmed that there are additional fees for the Flats at PCM. “[The fees] are comparable to PCM’s Midtown and Old Fourth Ward comp sets, and much like those, are not posted to the website. Those include valet trash (a service where the trash is actually picked up on the residents’ individual floors daily), parking, pest control and internet.”

According to the current pricing on The Flats website, there are 259 apartments ranging in square footage from a 560-square-foot studio ($1,230 per month) to a 1,790-square-foot three bedroom loft ($3,395 per month).

Intown rents are definitely on the increase. If you want to live in a halfway decent building in an Intown neighborhood like Inman Park or Virginia-Highland, you can expect rent to be $1,000-plus a month for a studio or small one-bedroom. With the influx of people moving back into the city and demand for apartments running high, you can expect to see more inflated rent prices.

Be sure to check out Creative Loafing’s editorial on rent prices in the wake of the Flats at PCM becoming available.


1 Comment
  1. When you go to a grocery store and they advertise a product for $2.99 on the shelf and then it rings up for $3.69. It doesn’t matter that they say the shelf price is wrong. Advertised price is advertised price. I wonder if advertising laws apply to internet rental rate quotes. Hmmmmm.

Sign up for our emails

Enter your email and stay on top of local news!