Choose ATL campaign launches to brand city ‘digital hub’

brandChoose ATL, a community-driven campaign to brand the city of Atlanta as a digital hub, officially launched today.

The goal of Choose ATL is to define Atlanta as the ideal place for residents to learn and grow, find work they love or start a business. The new website at extolls the virtues of the city, including its reputation for being “start-up friendly” as well as being home to small businesses that became big business like Coca-Cola and Home Depot.

The website also offers information for those who are looking to relocate to Atlanta, clearly delineating Intown neighborhoods, schools and universities, and even a section for foodies. There’s also a social media hashtag campaign encouraging Twitter, Instagram and Facebook users to mark their photos of the city with #chooseatl.

The Choose ATL board is composed of various influencers and thought leaders from Atlanta’s top businesses, professional organizations, start-ups and local governments including Turner Broadcasting, MailChimp, Nebo Agency, Dragon Army and more.

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