2007 Demographic & Distribution Information

Home Delivery:
Mailed by the US Postal Service
34,700+ homes receive our papers through direct mail to two zones -- Intown and Buckhead. We select our postal routes with high disposable income and other desirable reader demographics.

Our affluent readership by mail includes:
· average household income: $127,415
· ages from 30-70

Intown zoned mailing · 15,693 homes · $350,000 avg home value 

ZIP CODES 30030 30306 30307 30308 30309 30312 30316 30324 30329 30363

MAILED COPIES 1540 4930 2520 710 650 1,044 463 600 1,931 1,305

AVG. HOME VALUE $210-300K $340-400K $270-410K $200-310K $400-800K $200-220K $140-300K $320-420K $260-350K $300K +

Buckhead zoned mailing · 19,009 homes · $450,000 avg home value 

ZIP CODES 30305 30309 30318 30319 30324 30326 30327 30342 30328 30339

MAILED COPIES 4430 719 1560 615 850 234 6805 2675 409 712

AVG. HOME VALUE $300-840K $450-730K $250-410K $300-450K $310-330K $470K $300-800K $300-550K $325-550K $300-450K

Street Distribution
34,000 papers reach a diverse group of readers by select distribution in over 400 racks, boxes and businesses. We take care to place papers in high-traffic locations including popular shopping and dining areas as well as MARTA locations, libraries and grocery stores. We're adding new distribution sites all the time.

Our diverse readership by street distribution includes:
· Homeowners and renters with an average household income:
      · Intown Zone $40,000+
      · Buckhead Zone $50,000+
· Focused editorial on restaurants, pets, travel, profiles, entertainment, automobiles, homes and real estate. This is based on our research and comments from readers/consumers who pick-up our papers or receive them at their homes.