French car manufacturer to locate North American headquarters in Atlanta

French car and motorcycle manufacturer Groupe PSA – the company behind Peugeot, Citroën, DS, Opel and Vauxhall – will locate its new North American headquarters in Atlanta.

“I am very pleased that PSA Groupe has selected Atlanta for its North American headquarters and look forward to working with the company’s executive leadership to grow their operations here,” said Mayor Keisha Lance Bottoms in a media release. “Atlanta’s automotive sector continues to expand, and the city is now home to three leading European automotive company headquarters, including PSA Groupe, Mercedes-Benz USA and Porsche Cars North America. Automotive companies are attracted to Atlanta’s highly skilled workforce, a strong research and technology community, and easy access to Europe and points across the world through Hartsfield-Jackson Atlanta International Airport.”

Groupe PSA, which recently launched the mobility application brand called Free2Move, is one of the largest car manufacturers in the world, and the second largest in Europe.

“We looked at every aspect of the Atlanta community and found it to be the most suitable location for us,” said Larry Dominique, president of PSA North America. “While the overall business environment, standard of living and university system played an important part in our decision, our unique needs in terms of technology, mobility innovation and car culture ultimately identified Atlanta as our perfect choice.”

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