14-story hotel proposed for parking lot next door to Fox Theatre

A rendering of the proposed hotel on the southwest corner of Peachree and Ponce. (Courtesy Midtown Development Review Committee)

A 14-story hotel has been proposed for the corner of Peachtree Street and Ponce de Leon Avenue, just next door to the historic Fox Theatre.

According to Midtown Alliance, the Midtown Development Review Committee (MDRC) heard the proposal from Noble Investment Group and Interpark Holdings at its January meeting. Representatives presented plans for the 285,000-square-foot, dual-branded hotel, which would include four floors with 154 rooms under the Marriott Courtyard flag and another four floors with 128 rooms in the Marriott Element brand.

The hotel floors would sit above five levels of parking with 185 spaces for public use.  The developer has also proposed a ground floor restaurant and lounge/bar at the corner with a second floor terrace overlooking the intersection, which is anchored by the Fox, Georgian Terrace and Ponce Condos.

The MDRC requested that the design team continue to develop the facade of the hotel to be more consistent with its historic neighbors. The committee also asked that they reduce the visual impact of the vehicular drive facing Ponce to create more opportunity for active use at the corner.  Based on this feedback, the project will make a subsequent appearance at next month’s MDRC meeting.

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